Wednesday, April 13, 2016

Ölbeat 033: Wild Beer Madness IPA

Brewery: Wild Beer
Country: England
Style: India Pale Ale
Abv: 6,8 %
Crazy brew for the savages?

The Wild Beer Co., founded in 2012, is a craft brewery in Somerset, England. The brewery's headquarters lie next to the Westcombe Fairy in the middle of English countryside. The idea behind brewing is to do something different: the brewery is known for harvesting native yeasts, using uncommon ingredients and spices and other kind of experimenting with beer. The brewers have said that they always start with the flavour, and then think backwards how the flavour can be made. Since I'm a beginner in beer tasting and far from a true brew experimenter/expert, I started with the easier end and their IPA. 

What about the beer?
Colour is cloudy light orange with medium white head. Aroma has sweet fruits: mango, pineapple and mandarin. Taste begins with fresh dry lemony bite. Bitter grapefruit intervenes in the middle. Palate adds dry hops and some more bitter grapefruit. Aftertaste is dry, piny and filled with grapefruit.

So, here we had enough citrus with hops slightly in the background. On the whole, the taste was pure, unique and great: it's harder to compete in the race of overly hoppy and bitter IPAs. If the brewer gets deeper into the grapefruit, there are less good race horses there.


One reason for picking the bottle was the name, so madness has to show up in the song somehow. The taste demanded some kind of freshness and colourfulness, something with an attitude and something that can make one moving. So we stepped to the field of dancepop:

Bebe Rexha: I'm Gonna Show You Crazy (YouTube)

From the 2015 EP I Don't Wanna Grow Up, the song was written by Rexha and songwriters Jon Levine and Lauren Christy. The music of the song is simple pop-disco with a sharp electric drum beat and stiff bass line but not so "fully bagged up" like basic dance music the world famous DJ's often make. Of course, musically the song relies stongly on Rexha's vocals. (Yes, Vocoder has been used probably over some people's moderation.) The lyrics are a description about the society's pressures of being normal and the individuals difficulties and even resistance in doing so: "And I don't need your quick fix / I don't want your prescriptions / Just 'cause you say I'm crazy / So what if I'm fucking crazy?" In the case of Madness IPA you really can say: so good, so crazy, so what?

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